Wisconsin Radio Network covers non-comittal candidates

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Ad faces irony outside Kenilworth

BY BRADLEY WOOTEN

Mid-America Real Estate of Wisconsin and Weas Development Co. recently unveiled a new marketing campaign for the available real estate in the University of Wisconsin-Milwaukee's Kenilworth Apartments, but one sign faced a sight of irony earlier this evening.

The campaign is calling the apartment complex, which is a housing facility for upperclassmen and visiting professors at 1925 E. Kenilworth Pl., "The K."

One ad, which faces North toward Farwell and North avenues, reads "Real estate so hip that it hurts. Good thing there's a hospital near by."

Indeed, it is a good thing.

At 10:20 p.m., a woman was discovered face down on Farwell Ave. outside of Landmark Lanes, 2200 E. Farwell Ave.


The third of three police vehicles, two squads and a paddy wagon, leaves the scene.

Additionally, UWM's Peck School of the Arts' Institute of Visual Arts (INOVA), near the corner of E. Kenilworth Pl. and N. Prospect Ave., will take up 4,000 square feet of the facility and has an engraved stone inside the facility already identifying itself.

Two other Mid-America posters are displayed around the facility.

The first, promoting its location, faces east toward Prospect Ave. -- a few feet north of INOVA space -- and the other on the corner of Kenilworth and Prospect, also facing east, reads as a dating ad might.

The east side of the Kenilworth complex replaces an old Ford Motor Co. factory.

Doyle campaign makes contact, excuses

After one month and three days, the governor's office has finally returned a phone call. That phone call was made last night at 6:21 p.m. at my work number -- long after I had left work for the day.

"Unfortunately the governor’s schedule will not allow for the proposed debate," said Sarah, a woman who identified herself as Doyle's scheduling person. "I hope you can understand the complexity of the governor’s schedule at this point."

Of course I can. That's why I proposed this student forum three or four months ago -- to give all campaigns plenty of time to fit it into their schedules.

First I'm told it's too far out to schedule the forum for Doyle, now it's flipped to be we're too close to the election.

I think there need to be clear differences drawn here:

The Green campaign runs these ads where he discusses the importance of higher education and has college students in the background. But he won't commit to event he was interested in doing all along because his campaign conferred with Doyle's and decided reaching students state-wide in the largest city in the state was a bad idea--for whatever reason.

I will say this: Green's campaign was polite and prompt about returning phone call. More than can be said of Doyle's:

On Aug. 10, I sent out an e-mail to Nicole Hudzinski of the Doyle campaign:

From: Bradley Wooten [mailto:brad.wooten@biztimes.com]
Sent: Thursday, August 10, 2006 2:57 PM
To: 'Nicole Hudzinski'
Subject: Update

"Nicole: I’m writing to see if there is a timeframe or date I will know when Gov. Doyle could commit to Oct. 8 for the student forum."

One week later, on Aug. 17, she finally responded:

"Bradley,
We will not be looking at the Governor’s October calendar until early to mid-September. I will let you know either way once we begin discussing October.

Nicole"

Well, today is Sept. 22. And it's the first form of contact the Doyle campaign has attempted to make, despite having my cell and work numbers and two e-mail addresses.

Talk about sending a message: You [students] don't vote enough. Why in the world would we make you and sort of priority.

Green, Doyle say no to student forum

Congressman Mark Green's campaign today said the Oct. 8 student forum at the University of Wisconsin-Milwaukee "they are very interested in attending" will not be included on his calendar.

"After speaking with the Doyle Campaign, it was decided that the UW-Milwaukee debate will not be added to the calendar," said Scott Matejov, Green's operations director who handles scheduling requests.

Matejov said a call from the Doyle campaign should also be coming to confirm the elimination of the event.

No call has been received as of yet. Nicole Hudzinski, of the Doyle campaign, last made contact on Aug. 17 and has not returned numerous e-mails and phone calls placed to her regarding the forum.

UWM launches new marketing campaign

As published in the Small Business Times' BizTimes Daily.

BY BRADLEY WOOTEN

The University of Wisconsin-Milwaukee has launched a new marketing campaign, replacing its five-year old tagline of "Learn More" with "Something Great in Mind."

The "Learn More" campaign was designed to educate the community about UWM's potential, while the new campaign features a more inspirational message that explains how the university is meeting its potential, said UWM spokesman Tom Luljak.

"'Something Great in Mind' is a very inspirational campaign," Luljak said. "The words do a great job of capturing the essence of what this administration is committed to doing. That is to fully realize the potential of UWM as an institution and the human capital in southeastern Wisconsin."
A university screening committee and focus groups of people both inside and outside the university affirmed that "Something Great in Mind" captured the spirit of what UWM can do for southeastern Wisconsin, Luljak said.

Chicago-based Lipman Hearne was contracted in September 2005 by UWM to begin developing a new marketing strategy for the urban institution. The firm, which specializes in higher education and nonprofit marketing and communication, was chosen over 18 other Midwest firms that had vied for the contract, Luljak said.

The urban institution previously had used Versant, a Milwaukee-based marketing firm, since 1997.

The university is focusing on its fundraising goal of $100 million, of which about $73.4 million has been raised, and reinforcing the value UWM has to the community and prospective students, Luljak said.

So far, about $50,000 has been earmarked for the campaign through foundation funds, program revenue and UWM branded merchandise, but the university is still working on the budget for the total packaging of the campaign, Luljak said.

"UWM has more Wisconsin residents attending the institution than any other public university in the state," said UWM chancellor Carlos Santiago. "We are also proud that more than 75 percent of our alumni remain in Wisconsin to work after graduation. The 'Something Great in Mind' campaign captures the spirit of UWM - a university that makes major contributions to the quality of life and learning in our community."

"It's a little ambiguous, so kids especially would read into it in the focus groups," said Nancy Levner, a UWM alum who is managing director and principal at Lipman Hearne, a company that has helped to market the Medical College of Wisconsin, the University School of Milwaukee and the Milwaukee Art Museum. "Plus, a lot of people are beginning to see UWM as a real partner with the Milwaukee region. It's a catalyst for economic development and betterment of greater Milwaukee."

Luljak said the institutional brand and black and gold colors will remain the same, and he said no state tax dollars will be used in the new marketing strategy.

Kenilworth experiences false alarms

Kenilworth Square Apartments has experienced at least eight false fire alarms, residents said, due to dust and debris from the currently under-construction Peck School of the Arts.

The two facilities' fire alarm systems are linked, officials said.

The alarms were brief due to immediate response by Kenilworth administrators to terminate the blaring horns and lights.

Kenilworth is the only project of UWM to utilize Johnston Controls for its security. In fact, one Kenilworth employee, who wants to remain anonymous for fear of termination, believes the cost of the system was in the millions.

The staff has cameras throughout the building which they are able to move and manipulate. Further, each resident and employee is granted electronic access devices to open doors within the building. These devices have signatures assigned to them to identify the user.

Staff monitors who enters the building, where and at what time they entered. Cameras detail who was with them in case of crime or incident.

“It’s so if people let someone in they shouldn’t have we can better question them,” the worker said. “We’ll question them. ‘Did you let the guest in because you know them or because they were following you in?’ Then we look to the cameras to identify the (culprit).”

Sept. 8 brought at least five false fire alarms at Kenilworth and the day before at least three.

Memos from the resident program manager were posted on all residents' apartment doors and throughout the facility:

URGENT MESSAGE -- PLEASE READ IMMEDIATELY

To: All Kenilworth Square Apartment Residents

From: Rich Givens, Residential Program Manager

(414) 229-0514

givens@aux.uwm.edu

Date: Thursday, September 14, 2006

Subject: Fire Alarm System

You have probably noticed over the past week or so that we have had intermittent fire alarms sounding in Kenilworth. We are currently working on rectifying the situation.

The Peck School of the Arts is on the same Fire Protection and Alarm System as Kenilworth Square Apartments. The system is fully functional; however, there is a lot of dust and dirt that keeps setting the system off as the construction company finishes work at the Peck School of the Arts.

If a fire alarm sounds, strobe lights and horns will go off. This is considered a full alarm and we ask that you exit the building immediately through the closest available stair well (sic). These emergency stairwells are located in the southeast corner or the exit off of the elevator lobby.

If the alarm is not for an actual fire, we will make an announcement over the public address system to let you know.

For your own safety, it is very important that you do not disregard an alarm unless directed by a Housing Staff member, police or fire personnel. Also, if you witness smoke or smell something burning, please report it to the Service Desk or dial 911 immediately.

I will keep you informed through this type of memo should the situation change. If you have any questions, please feel free to contact me at (414) 229-0514 or givens@aux.uwm.edu. Thank you for your time and cooperation in this matter.