Monday, September 25, 2006

Ad faces irony outside Kenilworth


Mid-America Real Estate of Wisconsin and Weas Development Co. recently unveiled a new marketing campaign for the available real estate in the University of Wisconsin-Milwaukee's Kenilworth Apartments, but one sign faced a sight of irony earlier this evening.

The campaign is calling the apartment complex, which is a housing facility for upperclassmen and visiting professors at 1925 E. Kenilworth Pl., "The K."

One ad, which faces North toward Farwell and North avenues, reads "Real estate so hip that it hurts. Good thing there's a hospital near by."

Indeed, it is a good thing.

At 10:20 p.m., a woman was discovered face down on Farwell Ave. outside of Landmark Lanes, 2200 E. Farwell Ave.

The third of three police vehicles, two squads and a paddy wagon, leaves the scene.

Additionally, UWM's Peck School of the Arts' Institute of Visual Arts (INOVA), near the corner of E. Kenilworth Pl. and N. Prospect Ave., will take up 4,000 square feet of the facility and has an engraved stone inside the facility already identifying itself.

Two other Mid-America posters are displayed around the facility.

The first, promoting its location, faces east toward Prospect Ave. -- a few feet north of INOVA space -- and the other on the corner of Kenilworth and Prospect, also facing east, reads as a dating ad might.

The east side of the Kenilworth complex replaces an old Ford Motor Co. factory.


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